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The Italian Competition Authority (AGCM) has now closed the proceeding against Google concerning the abuse of dominant position with reference to Google News, subsequently extended also to Google AdSense.
The Italian Competition Authority has accepted the undertakings submitted by Google relating to:
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the setting up of a dedicated software allowing editors to “opt-out” to Google News i.e. to prevent their news to be displayed among Google News results without affecting their indexing among Google Search results; and
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the implementation of a higher level of transparency in the revenue sharing criteria implemented in the management of Google AdSense.
However, this decision is interesting also because it gave the opportunity to the Italian Competition Authority to review the market of exploitation of editorial contents on the Internet. Indeed, as a follow-up to the above mentioned decision, the AGCM sent a communication to the Italian Parliament requiring the adoption of laws regulating the sharing of advertising revenues between editors and third parties (i.e. search engines, aggregators etc.) exploiting editorial contents.
This communication is likely to lead to considerable debates also because of the parallel consultation of the Italian Communications Authority.
It is likely that all the world will start looking at Italy to understand what it is going to happen next… Do you want to discuss about the above? Feel free to contact me, Giulio Coraggio.
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