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We have already discussed about the regulatory issues relating to online prize promotions in Italy which sometimes are underestimated or simply ignored by promoters.
However, companies organizing prize promotions (both online and offline) shall start to pay more attention to the compliance of their promotions with Italian law. Indeed, Italy has notified a draft decree to the European Commission prescribing not only more stringent formalities for the notification of prize competitions and prize operations to the competent authorities, but also penalties up to € 500,000 for their performance in breach of Italian laws and such penalties are applicable against any person involved in the distribution chain of the promotion.
Given the very active approach taken in the last years by Italian authorities against prize promotions, the coming into force of this new decree (expected to occur in the next 3-4 months) is likely to completly change the approach of companies in respect to such initiatives forcing them to review more in details their promotions.
Do you need more information on the above? Feel feel free to contact me, Giulio Coraggio to discuss. Also, if you want to receive my newsletter, please join my LinkedIn Group or my Facebook page. And follow me on Twitter, Google+ and become one of my friends on LinkedIn.
