As part of the series of posts on the most relevant legal matters affecting the fashion industry, we discussed about wearable technologies and privacy while here is a post from my colleague Stefania Baldazzi on legal issues affecting franchising in Italy being franchising agreements one the most common contractual arrangements used in the fashion sector. In particular, we will review the issues that a foreign franchisor needs to consider before entering into the Italian market.
Data Protection & Cybersecurity
Here you can read some articles on Italian and international privacy, cybersecurity and data protection issues drafted by either Giulio Coraggio or the other authors of GamingTechLaw.
Data protection issues have become quite popular after the settlement approved by the US District Court of Northern California obliging Facebook to pay $20 million for putting users' names and faces in "Sponsored Story" ads without their permission and without paying them. And the question is how social media companies will react to obligations imposed by European data protection laws.
The Italian Data Protection Authority issued direct marketing data protection guidelines aimed at setting out general regulations on privacy-related obligations concerning direct marketing practices and against spamming initiatives which provide very interesting insights.
We covered issues connected to liability clauses, termination clauses, SLAs and penalty/liquidated damages clauses, forum selection and applicable law clauses, intellectual property clauses in outsourcing agreements, but I thought that we had to review data protection / privacy clauses which are vital for outsourcing agreements involving the flow of data between different entities located worldwide that trigger major data protections issues .