As part of the series of posts on the most relevant legal matters affecting the fashion industry, we discussed about wearable technologies and privacy while here is a post from my colleague Stefania Baldazzi on legal issues affecting franchising in Italy being franchising agreements one the most common contractual arrangements used in the fashion sector. In particular, we will review the issues that a foreign franchisor needs to consider before entering into the Italian market.
The future of Google Glass might also depend on the outcome of a trademark battle with an Italian startup that devised a product named Glassup. In June 2012, Google had filed with the European trademark office applications for the registration of the words "Glass" and "Google Glass" in the category 9…