Gaming advertising is now subject to more stringent rules as a consequence of the issue by the self regulatory advertising authority of new guidelines on gaming advertising.
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World cup guidelines on the usage of its trademarks in connection with the upcoming Brazil Football World Cup have been issued by FIFA. ย These created some concerns on advertisers about to launch their marketing campaigns associated to the event. ย Indeed they might have planned to display world cup trademarks, images of football players and maybe had also considered to perform ambush marketing campaigns also relevant under a gaming law perspective.ย
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