Wearables might no longer be the same after yesterday's keynote speech. We will see whether the expectations will be met, but certainly considerable legal hurdles shall be overcome to boost the success of such products.
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New rules on the usage of biometric data issued by the Italian data protection authority (the "Garante" or "DPA") are meant to clarify the applicable obligations with the purpose to ease the adoption of technologies relying on them in connection for instance to mobile devices and therefore also of wearable technologies part of the Internet of Things. However, such rules, that are now subject to an open consultation, set stringent obligations in their processing that might require improvements to avoid they reppresent a barrier for the launch of new products.
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Google data protection issues might increase as a consequence of the ruling of the European Court of Justice that obliged search engines to remove the link between search results and a webpage if it contains information the individual deems should be "forgotten". But it is argued that this decision might have relevant consequences also for the development of technologies based on Big Data including Internet of Things and wearable technologies.
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€ 1.3 bn is the value of sales from Italian fashion websites in 2013 with an increase year by year of 30+% and considerable potentials for further growth since it represents only 20% of the total value of the Italian B2C e-commerce sector. These are some of the topics together with wearable technology issues impacting on the Internet of Things covered in the very interesting #Fashiononline event that took place in Milan (Italy).
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Wearables and the Internet of Things are one of the most discussed at the moment with a considerable potential impact on our approach to technologies in the next years. But, with the huge amount of personal data relating to users as well as images/sounds on the people/events around him collected by means of such devices and the possibility to very easily share them on the Internet, the impact on privacy rights of these technologies will require a careful review.
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