A Google snippet tax on news online might be introduced through a reform of European copyright law, but is this move beneficial to everyone?
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Wearables might no longer be the same after yesterday's keynote speech. We will see whether the expectations will be met, but certainly considerable legal hurdles shall be overcome to boost the success of such products.
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World cup guidelines on the usage of its trademarks in connection with the upcoming Brazil Football World Cup have been issued by FIFA. These created some concerns on advertisers about to launch their marketing campaigns associated to the event. Indeed they might have planned to display world cup trademarks, images of football players and maybe had also considered to perform ambush marketing campaigns also relevant under a gaming law perspective.
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$ 3 billion will be spent in 2014 on 10 million units of wearable technologies according to a Deloitte report, but the potentials of this market can be seen also through the attempts by tech companies to patent anything connected to them, including the heart gesture made in front of Google Glasses so setting a new approach for the Internet of Things!
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