Come il regolamento privacy europeo impatta sulla strategia di direct marketing e cosa fare per non rimanere con le mani legate.
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World cup guidelines on the usage of its trademarks in connection with the upcoming Brazil Football World Cup have been issued by FIFA. These created some concerns on advertisers about to launch their marketing campaigns associated to the event. Indeed they might have planned to display world cup trademarks, images of football players and maybe had also considered to perform ambush marketing campaigns also relevant under a gaming law perspective.
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The Italian Data Protection Authority issued direct marketing data protection guidelines aimed at setting out general regulations on privacy-related obligations concerning direct marketing practices and against spamming initiatives which provide very interesting insights.
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