Advertising claims of TripAdvisor on reviews are misleading since they cannot guarantee them to be truthful according to the Italian Administrative Supreme Court.
Facebook LIKE button renders the website operator and Facebook joint data controllers according to the ECJ leading to uncertainties in relation to the proper handling of any plugin and third-party cookie under data protection law.
How social media can be disruptive in a digital marketing strategy. It is not just an additional channel of communication, but its proper usage is quite complex.
WhatsApp, Facebook Messenger, Telegram etc. might have to pay for their usage of telecom networks as their services can be substitutable of traditional telecom services.ย
The prohibition ordered to Facebook by the Belgian Privacy Commission to track users without an account might have an impact on all social media and websites.
Michael Jordan's victory in the dispute about the unauthorised usage of his name in an advertisement by a supermarket shows once again the potential pitfalls that can be faced in advertising campaigns.